Pinterest is the fourth largest traffic source and the third largest social network in the world, meaning that it’s a great to post content and to promote human rights in an effective, visual way. Pinning your favorite human rights pictures and infographics on the topics you’re most passionate about is a great way to start your board (or several). However, with a little more strategy, you can use Pinterest as an excellent way to promote your causes. Here’s how to use Pinterest to promote human rights.
Have More than Just the Big Issue Stuff
Yes, it’s important to pin powerful photos of the issues, whether you’re pinning the photos of victims, of war zones, or of those on the ground working to make a difference. But, pin something other than the big issues once in a while because the big stuff can be overwhelming. Part of building awareness for human rights violations is to make people feel they can do something about the issue, instead of just know about it. By pinning photos of your events, pictures that lead to petitions, and pictures relevant to success stories and to organizations that are making a difference, your Pinterest content accomplishes much more than making others feel sad or guilty about the issue.
Pin Vertically When Possible
Because of Pinterest’s layout, portrait pictures attract more eyes than landscape pictures. Another trick to attract more attention is to use dark borders or to add text to what you pin (and I mean text on the photo, not just text in the description). The latter characteristics are features of a meme photo, and I’m not suggesting that you turn human rights into a series of memes, but that style of presentation can attract attention even if your photos aren’t a meme or are covering a serious topic.
Consider the Interests of Your Audience
Many who are interested in human rights are also interested in other things, and people interested in other things or specific political issues are also interested in human rights. Pinterest just added a new “interests” feature to make it easier for users to find pins relevant to your interests. When promoting human rights, you can take advantage of this feature by creating boards and pinning pins on “interests” other than human rights. For example, if you know eating organic or eating healthy is an interest among those you know that like human rights (that’s at least the case with our chapter), then creating a board with organic recipes or pictures of healthy foods isn’t a bad idea. It engages those who may like human rights but haven’t heard you or your issue yet.
Pin as Well as Repin
Most pins on Pinterest are actually repins. Although repinning is important to this network because it showcases the great work of others and encourages them to follow you on Pinterest, creating original pins is critical to positioning yourself as the go-to person on human rights or your specific human rights issue. Granted, repinning helps to do that also, but you don’t want everything you pin to be repins.