We are approaching our 100th post! Can you believe it? Sounds like it’s a good time to evaluate what we’ve accomplished with our human rights blogging, and where we can go next with all this great content. I grant that part of the reason why I’m doing this is that I don’t have anything to write about for the day, and blogging is what I do so this whole thing fits nicely. I did a presentation yesterday on sex trafficking in the United States, of which I will upload and post on Friday, in case you missed it yesterday. Ending sex slavery and sex trafficking in the U.S and abroad is going to be our thing, at least that’s what I’m going to spearhead. It fits nicely with what we’re trying to do.
What’s this Human Rights Blogging?
Great question, especially since I did go on a small tangent. But, what we’re doing is creating original content three times a week. It helps us to get found online, to position ourselves as the human rights experts in St. Louis (and maybe around the country/world), and to offer something fresh and awesome regularly to keep people coming back. Below is a very quick summary:
- Publishing blog posts every Monday, Wednesday, and Friday
- Posts on human rights news, human rights actions, chapter events, chapter news
So, that’s what we’re doing, but why are we doing this? Why do I, as a member of the St. Louis Amnesty International chapter, spend three days a week blogging? Well, here are some of the things that can be accomplished and that we hope to accomplish by creating content and showing other non-profits and activist chapters around the world how its done:
- Build awareness for our chapter
- Promote meetings and events
- Increase membership and event attendance
- Encourage human rights activism
So, What’s This Gotten Us?
Well, pretty far actually. Below is a screenshot of our visitor and views data (can you even see it? Does it even tell you anything?). It starts in September 2012, but that’s when we had to move over to the new WordPress page. The old one started getting wonky, so me moved most of the content to this site and kept creating the content here.
April was really strong, and May will at least be consistent. Hopefully, we can ramp things up and beat our April performance in June and July. We’re already halfway through May, so I’m projecting we’ll match our March performance.
Where Is this Blog Going Next?
Besides the Friday post about sex trafficking in the United States, I can provide a little bit of direction as to where this whole blogging, content strategy is heading next. One of the things that bothered me about Amnesty USA’s blog is that I don’t think it’s resourceful enough. It does a great job of covering human rights issues and what activists are doing, and that’s great, but there’s nothing there to help chapters like ours recruit members, put on our own events, run meetings, build awareness for the issues, and all of that good stuff. So, we’re going to be going over that good stuff in the coming weeks. Also, Google’s Keyword Tool suggested that our site could rank really well for some domestic violence keywords, so I think I might focus on that, cover the issues, provide resources, good things like that.
If you’re still interested in how far we’ve come, below is the presentation I gave in August 2012 (can you believe that it’s been over a year since we last evaluated our blogging?). It truly illustrates how far we’ve come and what blogging can accomplish if you stick to it and do it often enough.